Niche down. And remember, not all streetwear brands go after the same customer.
Skateboarders love Supreme, Stussy started as a surfboard company, and KITH brings streetwear to the luxury masses.
Who will your brand attract?
Streetwear is all about who's wearing your clothes.
To boost visability try creating collab styles with celebrities and influencers.
Want to cut your development fees to virtually zero, launch 2x faster, and have a manufacturing MOQ (minimum order quantity) as low as 1 piece?
One word... BLANKS!
Think about how you can make your customers feel special and part of the brand fam.
Think about creating a VIP tier with perks like exlusive events, access to early drops and other shopping oppertunities, and even personalizations on merch.
Less is more.
Create limited runs. And sell out.
Once customers catch on they might have only mintues to but the latest drop they will go crazy as your next launch.
Remember I told you about blanks in tip #3?
POD (Print On Demand) makes it even easier for you - allowing you to print styles as the orders come in.
With this, you never need to tie up cash in inventory!
click on over to the beginner fashion startup guide...