There are so many brands out there – here’s how to not get lost in the noise.
Niche down, and then niche down some more.
Get really, really specific about who your product is actually for. Pro tip, don't be afraid to leave people out.
Ask yourself these questions.
1. Who is my target customer and where do they hang out?
2. What brands are my customers already shopping?
3. What can I do better than these brands?
click on over to the beginner fashion startup guide...
Most new brands fail because they don’t have a plan. Starting a fashion brand is not something you can just “wing”.
To make sure you’re prepared for business go over your executive summary, market analysis, product strategy, marketing and sales strategies, operations and logistics, and financial projections.
Answer these questions…
1. How many styles will I start with, and how many units of each style will I order?
2. How much will I sell my product for?
3. Based on my projected costs, will I be profitable?
It’s never too early to start building an audience. Don’t let not having a product yet stop you.
You can create content (nonproduct related) that your target market will love or try re-sharing other influencers’ content. The goal here is to build a community, and you don’t need to be selling anything to do that.
Every supplier is not a good fit for every brand...
Because you know exactly what you want to make, how much of it you want to make, and what margins you need, instead of reaching out to everyone and hoping for a reply, you will now be able to target only suppliers who are a good fit for your brand.
What is going to make your brand special?
Think about what you can do to make your target customers see you brand and think – wow this is cool, I NEED it!
Will you give little gifts free with orders like stickers? Will you have cool, unique packaging that can be reused?
This is the secret to sales.
Try everything.
Then, after 3 months, look at your data. Start doing more of what’s working and less of what isn’t.
This is all about nurturing your customer relationship to keep them coming back for more.
Will you have exclusive VIP customer product launches or a customer rewards program? Think of ways to turn your customers into loyal fans and advocates.
click on over to the beginner fashion startup guide...