In 2022 the athliesure market was estimated to be between $328 and $386 billion.
By 2032, some analysts are predicting it will be grow to reach $852 billion.
While the market is saturated the growing demand will create space for new brands to rise up.
Will you be one of them?
Rememeber, the market is competative. So, when you reach out to a supplier you want to sound as professional as possible.
Don't except factories to educate you.
Start the conversation AFTER you've done all your research.
Alo, Girlfriend Collective, and Carbon 38 all make the, almost, exact same black leggings.
What makes customers buy from them, is the branding. Not the product.
The key takeaway here is that branding in this niche is extremely important.
Poly - creates prodcut that won't stretch out and is affordable to use.
Nylon - stronger than poly, but also more expensive.
Cotton - the eco friendly option, but tends to wear out quickly.
Stretch Fibers - always opt for high quality.
Hack 1: Skip the font seam to avoid camel toe.
Hack 2: Make sure your factory has the right equipment - the magic word is flatfeld machine.
Hack 3: Wear test. Put them on, move around, wash, and repeat to check how they will hold up over time.
OEM
White label styles that can include small customizations - great for brands with small budgets and strong branding.
ODM
Everything is totally custom. Good if your product is truely unique.
click on over to the beginner fashion startup guide...