A fashion mood board visually expresses your brand’s style and inspiration.
It combines seemingly unrelated images that capture your desired designs, colors, and vibe, helping to clarify and communicate your creative direction.
Mood boards take what’s in your head and make it real, making your vision tangible.
They serve as a communication tool, helping to create a cohesive focus for your brand.
If you plan to work creatively with a team, they are a must-have.
click on over to the beginner fashion startup guide...
1. Physical Mood Boards: Created with real world materials like magazine clippings, fabric swatches, and objects, assembled on foam or cork boards IRL.
2. Digital Mood Boards: Crafted using online tools like Canva or Milanote, these boards consolidate images and ideas into a digital format, offering easy adjustments and sharing capabilities.
1. Boards For Branding: This board represents your brand's overall vibe, colors, and aesthetic. It helps guide decisions about fonts, styles, and collaborations.
2. Boards For Seasonal Design: Create this board for each new collection, focusing on seasonal trends, colors, and themes while ensuring it aligns with your brand's identity.
1. Just Get Started: No wrong answers—begin creating and refine later.
2. Focus on Your Customer Avatar: Design for your ideal customer, not yourself.
3. Draw Inspiration from Everywhere: Use museums, social media, and random places.
4. Get Organized: Save inspiration pics in a dedicated folder on your computer or phone.
5. Take Breaks: Step away to see your project with fresh eyes.
If you want to see some mood board examples from real brands that I work with, you'll have to read the full article!
click on over to the beginner fashion startup guide...